eBay Lohas Strategy

In early 2005 eBay engaged with us to find product solutions that could leverage their platform to solve for several interesting challenges—how do we increase user engagement in purchasing healthy and sustainable products, how do we promote a more healthy and sustainable eBay, and how do we empower the people who purchase healthy and sustainable products to create their own economic systems for growth. To inspire and inform the internal culture change needed, we created the eBay LOHAS Strategy and companion campus poster campaign.

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